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Cause Design Co. 10 Effects of Good Design, A Series Celebrating 10 Years of Making Brands More Effective.
effect: entertainment

If you want more than a split-second of someone's time, you need something interesting to say and intriguing to look at. Good design can generate interest fast, and hold it long enough to make someone want to engage more with whatever you're offering. This effect? Pure entertainment.

 Entertain!
fig. 1: Detail from cover of Top Ten Deadliest Sharks

Are you selling tickets to a performance you'd like me to attend? Then the entertainment starts right now. What kinds of words are you using to pique my interest? Do the images pull me so far into a story that I simply must see more? Does the message stir any emotion in me at all? Whether it's a printed brochure, an email, a magazine ad, good design can take the essence of your brand and make it come alive for the person you're speaking with. It builds anticipation for what you're providing, and adds to the experience. It's simple. Deliver value to your audience and they reward you for it.

» see also: Arizona Opera, American Repertory Ballet, The Phoenix Symphony

fig. 2: (clockwise from top) Arizona Opera's 2011-12 Season brochure; American Repertory Ballet poster; The Phoenix Symphony 2010-11 Season brochure
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Next: Inspriation
about cause design

Cause Design Company was founded in 2001 on the principle that successful graphic design generates the effect for which it was intended. And the effect of our work has been impressive. Whether attracting audiences to a regional opera house, convincing consumers of a product's superiority, or selling shareholders on a company's vision, the outcome has been the same: effective, intelligent design that achieves the goals set forth by our clients.

We've forged long-lasting relationships with our clients because we consistently deliver on our promise of exceptionally creative design that hits the mark. They know that a project's outcome is as important to us as it is to them. We've earned the trust of our clients by making them look good, and improving their bottom line.
Copyright 2011 Cause Design Co.
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