Africare has proven successful in empowering Africans through partnerships with public, private, and corporate philanthropy. However, they had struggled to convey the vast scope of their projects without overwhelming and confusing people. We helped solved this problem by developing a system of graphics and patterns that became a new visual language for describing what they do. While initially introduced in their annual report, we enlisted it for nearly every form of communication they created from that point on. It is a great example of how our approach to design results in a greater return on investment for our clients.